Raelena Vasquez

A brand with personality

After years in the design industry, Raelena Vasquez of Swank Interiors had built an impressive body of work—but her brand imagery wasn’t telling the same story. Her existing photos felt generic and overly influenced by the polished, predictable imagery she was seeing everywhere. What was missing was personality.

For her branding session, we set out to create something that felt unmistakably Raelena: sophisticated yet playful, luxurious yet approachable, and above all, visionary. Instead of simply creating another collection of beautiful portraits, we focused on the details, energy, and unexpected moments that reveal the person behind the designer. We were able to make a whole gallery of elevated imagery that finally feels like her. 

That’s always the goal for us: photography that doesn’t just look good, but makes your brand feel more like you.